Social Media Marketing is finally measurable. That is the word from Chris Mott, a social media consultant and trainer in the industry.
My name is Chris Mott and I write and post blogs about creating effective social media for businesses and about interesting innovations in social media and on the web. I have run a social media marketing firm, currently work with LivingSocial and have 3 years of traditional marketing background. I am always looking to host guest bloggers just like you, so please feel free to contact me if you would like to be a guest blogger. Happy Hunting! :)
Wednesday, January 12, 2011
Social Media's Silver Bullet: Group Coupon Sites Help Businesses Justify Costs - Social Media Marketing, livingsocial, groupon
Social Media's Silver Bullet: Group Coupon Sites Help Businesses Justify Costs - Social Media Marketing, livingsocial, groupon
Monday, January 3, 2011
Why Social Media Marketing is not just about "Marketing"
Happy New Year Readers! I hope your first day back to work is not as dreadful as you thought it would be when you woke up this morning.
In 2011, more and more businesses will focus on using social media to market their products and services to potential customers. Some businesses will be effective in increasing sales through social media marketing and some businesses will not. As the social media buzz intensifies, remember that whether or not your are successful in finding new clients via social media it is as important for your business to actively be using social media to speak to the customers you already have.
It can be argued that the single most important function of social media usage for a business is the two-way communication with satisfied customers. The user that you have already done business with in the past is much more likely to comment on your post or create their own post on your social profile. Building relationships with past clients will generate more content for your social media pages and ideally your clients will share your page and posting with their connections.
Creating conversations directed at these users gives off the impression that your company excels in customer service (which you ought to anyways). Social CRM platforms such as Chatter allows businesses to collaborate on specific customer related issues that can surface on social networks.
Over the next 12 months, I hope that your business puts a larger emphasis on social media, not just to increase sales, but to improve client relations and service as well. Please leave positive and negative comments :)
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About Me
- Chris Mott
- Germantown, MD, United States
- I have been working in social media on and off for the past 3 years in a variety of consulting roles. I currently work as a marketing consultant with LivingSocial helping businesses advertising their products and services online in their own local markets. My hobbies include: Going to sporting events, reading, blogging (obviously), movies, friends and family! Check out my website: http://www.chrismott.com