Happy New Year Readers! I hope your first day back to work is not as dreadful as you thought it would be when you woke up this morning.
In 2011, more and more businesses will focus on using social media to market their products and services to potential customers. Some businesses will be effective in increasing sales through social media marketing and some businesses will not. As the social media buzz intensifies, remember that whether or not your are successful in finding new clients via social media it is as important for your business to actively be using social media to speak to the customers you already have.
It can be argued that the single most important function of social media usage for a business is the two-way communication with satisfied customers. The user that you have already done business with in the past is much more likely to comment on your post or create their own post on your social profile. Building relationships with past clients will generate more content for your social media pages and ideally your clients will share your page and posting with their connections.
Creating conversations directed at these users gives off the impression that your company excels in customer service (which you ought to anyways). Social CRM platforms such as Chatter allows businesses to collaborate on specific customer related issues that can surface on social networks.
Over the next 12 months, I hope that your business puts a larger emphasis on social media, not just to increase sales, but to improve client relations and service as well. Please leave positive and negative comments :)
SocialMediaMidAtlantic.com
I totally agree with this post. Social media is first-and-formost about building relationships with PEOPLE - not computer programs!
ReplyDeleteThe popularity of such programs as Aardvark, which was purchased last year by Google, is bigtime evidence that people need to connect with people to solve problems. At the same time, you have software companies convincing employers that software - not people - is what is needed to make fill employer needs for employees. So, what does the applicant tracking software do? It pre-screens out employees that seek those vacant positions employers need filled. Put another way, the software CHANGES the message a job applicant is trying to send an employer. What an aweful thing to do in the midst of a worldwide recession!
Well, something needs to be done to fix this problem. To learn more, visit www.budurl.com/TheBigLift. This is particularly important if you happen to be a sales professional in transition in need of a better future.
Lamar Morgan
Thank you Lamar.
ReplyDelete